12 weeks that will transform your life

Welcome to Camp Reinvention — a transformative program co-created with my friend and colleague, Dana Hilmer, designed to empower women over 50 who are at a crossroads. If you're ready to move past the overwhelm and embrace your next chapter with confidence, excitement, and peace of mind, you've come to the right place.

To date, Camp Reinvention has helped hundreds of women do exactly that. And now, we’ve made it easier than ever by offering the program in a fully digital format at an accessible price point.

At Camp Reinvention, we've had one mission: to support women over 50 as they break through barriers, rekindle excitement, and step into what’s next with clarity and ease.

Our proven, 12-week program offers all the tools and guidance needed to start strong, keep the momentum, and achieve real results.

WE'RE        EXPERTS WHEN IT COMES TO REINVENTION
AFTER 50.

the

Whether your reinvention is a choice, dictated by circumstances, or a combination of both, at this stage of the game, you already know that no life transition is easy.

Remember puberty? 
 
The tricky part here is, even though you've got all this life experience now, and it feels like it should be easier, it's not.

You're not crazy.

It is harder. All those decades of experience may serve you in some ways, but they've also...

  • Made you more risk-adverse - eroding your confidence.
  • Altered what you believe is possible, practical or reasonable, shielding you from seeing the full breadth of opportunity.
  • Added a level of urgency. Making you feel that there's no time to make mistakes - that you've got to get this right because time is short.

Of course you're overwhelmed!

Through tens of thousands of hours of coaching we've come to know three things:

Change is always possible.
It's never too late to pursue a dream.
And your past absolutely does not need to dictate your future.


All it takes is a little bit of commitment to our no-willpower-required process and a big commitment to yourself.

It's time to shake things up a bit.

01

RESET 

this is for you.

Want to get somewhere you've never gone?
You'll need to take paths you've yet to travel.

Want to feel differently than you've ever felt?
You'll need to think in ways you've never thought.

By the time we hit our 50s, 60s or 70s, that can feel impossible.

We've designed our proven 4-tier transformational Camp Reinvention Process.™  to make it not only possible, but fun and easy.

Research shows that up to 95% of your thoughts and actions are habitual, often running beneath your awareness. To achieve a fresh start or reach new heights, we’ll work together to RESET those patterns so everything "under your hood" drives you forward.

02

REWIND

We learn from experience, but negative ones often weigh us down more than the positive. At Camp, you’ll release limiting beliefs from past setbacks and start building on what truly works for you.

03

REBOOT

What’s your current reality? It’s the foundation for forging new paths but is often overlooked. Together, we’ll explore your values, resources, and challenges, ensuring your goals align with your true direction.

03

RE-ENGAGE

Yes, you’ll set goals and craft an actionable plan—but with a fresh approach. You’ve achieved plenty before, but true reinvention calls for a whole new way forward.

How it Works

Camp Reinvention is a 12-week, bootcamp-style coaching program that will guide you step-by-step on your reinvention journey—whatever that looks like for you.

You'll receive one module of the Camp Reinvention Process each week. Content is offered in multiple formats so you can learn the way that works best for you. (Video - Audio - Written Transcripts and Workbooks) 

Want to take it a more relaxed pace? No problem.
The video replays, mp3s, transcripts and materials are yours forever. Our learning portal is 100% searchable, making it easy for you to find exactly what you're looking for exactly when you need it.

What You'll Learn

Week 1

Understanding the thinking patterns that drive your decisions, creating a Compass Point™ and using filters to navigate the world.

Week 2

Creating new default emotional, behavioral and thinking patterns. You get more of what you want and less of what you don't.


Week 3

Recognizing and directing your energy and that of others. Aligning your energetic, physical, emotional and intellectual self.


Week 4

The three everyday behavioral traps that keep you stuck, where they're showing up in your life and how to shift them.



Week 5

How and when to let go of limiting beliefs, negative people and difficult circumstances. What to do about your negative voice.



Week 6

Getting grounded in your current reality. Strength building. The science and practice of visualizing and manifesting.




Week 7

Camp Reinvention's unique process for setting, making consistent progress on, and reaching your goals.

Week 8

Habit clinic week. You'll learn the newest research on habit formation and how to apply it to meeting your goals.




Week 9

Identity (and your understanding of yours) is a make-you-or-break-you element of reinvention. Learn to harness its power this week.




Week 10

Navigating your reinvention through to fruition requires mastering decision-making techniques to keep you on track.





Week 11

Learn important strategies to continue pushing your edge while staying in alignment with what matters most.



Week 12

In our final week, you'll learn how to use celebration, embodiment and declarations to fuel your path forward.




"I was downsized from a dying industry

and truly terrified about how to pivot. Camp taught me how to dig deep, get clear on what was meaningful to me and just go for it. My job search actually became fun. I LOVE my new position and would never have even considered applying before Camp Reinvention." 

⭐⭐⭐⭐⭐

-Christine Guilfoyle

NEXT →

CAMP TALK

"It's been magical, and I don't want it to end. 

Honestly, I was quite skeptical and I will tell you from my own personal growth that this has been PHENOMENAL. Camp Reinvention has moved me forward and continues to move me forward. Wendy and Dana are the real deal.  

⭐⭐⭐⭐⭐

-Lesley Jane Seymour

NEXT →

"Wendy and Dana check all the boxes. 

As someone who evaluates teachers for a living, I can tell you Wendy and Dana check all the boxes. Amazing content, great processes, beautiful visuals, engaging presenters, flexible, intuitively adjusting to the needs of their students." 

⭐⭐⭐⭐⭐

- Janet Ferone

NEXT →

"I really felt lost. I wasn't even sure Camp was for me but decided to try it out of sheer desperation. 

I was hooked after the 1st call. Finally a group of women I could recognize and deeply relate to. We were all searching for what was next while dealing with menopause, and juggling our many other roles. Camp gave us each other and the process moved us forward. I'm forever grateful. " 

⭐⭐⭐⭐⭐

NEXT →

- Annie Lustig

you're in good hands

Wendy Perrotti
& Dana Hilmer

Certified Reinvention Coaches
Co-Creators of Camp Reinvention

Together, Wendy and Dana have:

  • Well over 10,000 hours of group and individual coaching
  • Created hundreds of hours of original content
  • Been featured on countless television shows, radio programs and podcasts
  • Reached over 2 million people on their own podcast
  • Trained leaders in dozens of organizations such as PepsiCo, Aetna. Yale University and InDemand...

"We walk our talk every day. If we teach it, we use it. We've helped others use it. We don't put it out there unless we know it works."


- Wendy & Dana

We're ready. Are you?

Interactive. Personalized. Transformative.

Our goal is to make your online learning experience highly engaging, fruitful and fun! 

The program is built to be flexible, giving you the freedom to create the experience that works best for you. 

It's why Camp Reinvention is so consistently successful where other programs fail.

I'm in! I'd like a discounted single payment of $297

I'm in!  I'd like 3 monthly payments of $111

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